Summit Growth Academy
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On-Page & Technical SEO
Study how to optimise websites for both search engines and readers through effective on-page and technical SEO techniques. This e-learning material explores content optimisation, site structure, page speed, indexing, crawlability and the user experience improvements that help websites achieve stronger rankings and better search performance.
Select Your Level
This level explains the core principles of on-page and technical SEO, so that a reader new to the subject understands what search engines look for on a page and which technical foundations have to be in place first.
You finish able to review a page against clear on-page criteria, correct the most common technical faults, and explain how each fix contributes to better search performance and a better experience for the reader.
What You'll Learn
- You study page titles and metadata, heading structure, content optimisation, internal linking, image handling, mobile display and the technical basics of how a site is crawled and indexed, explained step by step
This level strengthens technical SEO skills through closer work on site structure, page speed, crawl efficiency and the user experience improvements that make a site easier for both search engines and people to use.
You are able to diagnose and resolve technical issues that hold a site back, prioritise fixes by likely impact, and describe how a faster, better-structured site supports search performance and a smoother experience.
What You'll Learn
- You work through structured data, canonical handling, redirect management, crawl budget, page speed diagnosis, mobile responsiveness and the practical checks that reveal why pages are not performing as expected
This level develops expertise in planning and carrying out technical improvements across larger, more complicated websites, where changes affect many templates at once and decisions have to be weighed carefully.
You can lead a thorough technical review, set out a prioritised plan of work with clear reasoning, and support significant structural changes without putting existing search performance at risk.
What You'll Learn
- You study technical audits at scale, log file analysis, rendering and JavaScript considerations, international and multilingual setups, migration planning and the trade-offs behind each structural decision
This level is for readers taking responsibility for technical SEO on demanding sites, where the work involves setting standards, resolving conflicting requirements and guiding decisions that other people will implement.
You are able to define technical SEO standards others can work to, judge architectural options on their merits, and keep search performance stable through platform changes, replatforming and long-running development work.
What You'll Learn
- You cover enterprise-scale technical frameworks, performance budgets, platform and architecture choices, measurement of technical health over time, and the way SEO requirements are balanced against engineering and design constraints