Summit Growth Academy
Your Bag
-
Your bag is empty
Catalog
Marketing Analytics & Foundations
Gain practical knowledge of digital marketing analytics, customer journey tracking, marketing automation and data-driven decision-making. The e-learning materials in this category show learners how to collect, interpret and apply marketing data to improve campaign performance and business outcomes. Studying at your own pace, you develop analytical skills that support strategic planning, customer understanding, performance measurement and long-term marketing success across digital channels.
Marketing Analytics & Foundations
4 E-Learning Materials
Digital Marketing Analytics Fundamentals
Gain a strong foundation in marketing analytics by studying how to collect, interpret and apply data from digital marketing activity. This e-learning material develops analytical skills that support better decision-making, campaign evaluation and performance improvement across marketing channels.
Customer Journey Mapping & Tracking
Study how to map and analyse customer journeys across several touchpoints to better understand audience behaviour and decision-making. This e-learning material develops the tracking and measurement skills that help improve customer experiences, engagement and marketing effectiveness.
Marketing Automation Systems
Explore the setup and management of marketing automation systems that streamline communication, lead nurturing, customer engagement and campaign delivery. This e-learning material explains how automation improves efficiency, consistency and overall marketing performance.
Advanced Data-Driven Marketing Strategy
Work through advanced data-driven marketing techniques that combine analytics, customer insight, automation and strategic planning. This e-learning material explains how to make informed marketing decisions, optimise campaigns, identify growth opportunities and work towards measurable business results.