Summit Growth Academy
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Paid Advertising & Performance Marketing
Master the principles of paid advertising and performance marketing through practical training in PPC campaigns, search engine advertising, social media advertising, and conversion optimisation. Students learn how to create, manage, analyse, and improve advertising campaigns while maximising return on investment. The curriculum focuses on data-driven decision-making, campaign performance, audience targeting, and marketing efficiency across multiple digital advertising platforms.
Paid Advertising & Performance Marketing
4 Courses
Pay-Per-Click (PPC) Advertising Fundamentals
Learn the fundamentals of pay-per-click advertising, including campaign setup, keyword targeting, bidding strategies, ad creation, and performance tracking. Develop the skills required to create effective PPC campaigns that drive traffic, generate leads, and support business objectives.
Search Engine Advertising Campaign Management
Gain practical experience managing search engine advertising campaigns through audience targeting, campaign structure, keyword strategy, budget allocation, optimisation, and reporting. Learn how to improve advertising performance while maximising visibility and return on investment.
Social Media Paid Advertising
Develop expertise in creating and managing paid social media advertising campaigns that generate measurable business results. Learn targeting strategies, creative development, campaign optimisation, audience segmentation, and performance measurement techniques across leading social platforms.
Advanced Performance Marketing & Conversion Optimisation
Master advanced performance marketing strategies focused on conversion optimisation, customer acquisition, campaign efficiency, and revenue growth. Learn how to analyse data, improve marketing performance, and maximise return on investment through continuous testing and optimisation.