Summit Growth Academy
Your Bag
-
Your bag is empty
Catalog
Paid Advertising & Performance Marketing
Master the principles of paid advertising and performance marketing through practical material on PPC campaigns, search engine advertising, social media advertising and conversion optimisation. Learners study how to create, manage, analyse and improve advertising campaigns while maximising return on investment. The e-learning materials in this category focus on data-driven decision-making, campaign performance, audience targeting and marketing efficiency across several digital advertising platforms, at a pace that suits you.
Paid Advertising & Performance Marketing
4 E-Learning Materials
Pay-Per-Click (PPC) Advertising Fundamentals
Study the fundamentals of pay-per-click advertising, including campaign setup, keyword targeting, bidding strategies, ad creation and performance tracking. This e-learning material builds the skills required to create effective PPC campaigns that drive traffic, generate enquiries and support clear business objectives.
Search Engine Advertising Campaign Management
Build practical experience of managing search engine advertising campaigns through audience targeting, campaign structure, keyword strategy, budget allocation, optimisation and reporting. This e-learning material explains how to improve advertising performance while making the most of visibility and return on investment.
Social Media Paid Advertising
Develop expertise in creating and managing paid social media advertising campaigns that produce measurable business results. This e-learning material covers targeting strategies, creative development, campaign optimisation, audience segmentation and performance measurement techniques across leading social platforms.
Advanced Performance Marketing & Conversion Optimisation
Work through advanced performance marketing strategies focused on conversion optimisation, customer acquisition, campaign efficiency and revenue growth. This e-learning material explains how to analyse data, improve marketing performance and make the most of your budget through continuous testing and optimisation.